The Beautiful Intersection
"So enter that daily thou mayest grow in knowledge, wisdom, and love." is the inscription of the Alumni Gateway that greets all who enters the campus. "So depart that daily thou mayest better serve thy fellowmen, thy country, and they God." is the inscription of the Alumni Gateway for those who are departing the campus. People use rhetoric in their everyday life to persuade their audience when trying to promote or talk about something. These quotes, I believe, stand out more to students because they aren't such big words, and plus, everyone looks at them as they walk through.
The Alumni Gateway is located at the intersection of Court and Union Streets (between coordinates G-3 and H-3 on the campus map). Court Street is the main street uptown; the buildings located there include the Courthouse, banks, theater, church, several stores, and many eating places. The corner of Court and Union Streets is where Ohio University and the City of Athens meet. The marker seen to the left of the gateway was placed in 2003 by the Ohio Bicentennial Commission, the International Paper Company Foundation, and the Ohio Historical Society. The text reads:
"Religion, morality, and knowledge, being necessary to good government and the happiness of mankind, school and the means of education shall forever be encouraged."--The Ohio Ordinance of 1787, Article III.
"Be it enacted by the General Assembly of the State of Ohio, that there shall be an University instituted and established in the town of Athens ... by the name and style of the Ohio University."-- Land Laws for Ohio, 1804.
To educate people on this landmark, I made two flyers to appeal to the two most popular audiences; students and faculty, because they are the ones that are around campus the most. My first one advertised the gateway in a beautiful way and informed my audience that it's relaxing to walk in that area if they love the outdoors. I put a picture of the front of the gateway on my flyer and also, paths that are in it that you can walk on. The trees are gorgeous in the fall, so I got a picture of that as well. I directed this flyer more to the students; future and current. As for myself, I walk on these paths everyday and I love it. I feel like students feel grown up and more independent because of the fact that they really FEEL at college and that they are living the college life. I also have pictures of young people sitting on benches, so I was trying to appeal that to the students. On the second flyer, I addressed it to the more "historical audience" and the faculty at Ohio University, so I put more facts about the history because I feel as if the "deep history" really interests them. They have seen the campus and watched it grow as the years progress so they can relate to the buildup of historical landmarks. I wrote out the quotes that are on a marker right by the gateway, and also the two quotes that are on the gateway itself. People who are interested in where things came from and how things are brought up to be would more throughly enjoy this part of the flyer.
I intertwined pathos, ethos, and logos into my promotional piece. I followed the rules of pathos by putting pictures of the elder into my flyers trying to make the students and faculty feel happiness for them. I used ethos by trying to show my credibility. By this, I mean I used facts that were true facts and showed my knowledge to the history of the gateway. I used logos by showing pictures of the gateway when it was first built to pictures of it now to this day. Some are in black and white so it shows that it was way back in the day.
The purpose of both of my flyers is basically just to inform students and faculty about this beautiful piece of landmark on Ohio University's campus. By the history that I shared, I'm hoping it puts a lot of interest into people's minds and shows them my credibility I put into it.
